The King’s Intelligencer
Connect with Elizabeth:
by Cathie Dunn
In between posts by guest authors and designers, I'll be sharing short, concise Quick Tips, to make your author life a little easier. Here’s the second:
* Don't "Buy My Book!" *
"I'm a writer, not a marketing person."
I’ve lost count of how often I've heard this phrase over the last fifteen years or so, yet at this day and age, all authors are expected to do their own bit in promoting their books.
Historically, traditionally-published authors were lucky enough to leave any marketing to their publishers – attending book signing events, book fairs, and interviews on radio or TV, as arranged by their in-house marketing team. But these days, those perks are reserved for the bestsellers and celebrities (not always the same!). Even mid-list authors are now expected to organise their own events and do their bit to promote their books. And pay for it all out of their own pockets, of course.
But it can be tricky, with many authors – especially newbies – baffled by the sheer scale of options. Social media? Website? Book fairs? Blog tours? Local craft fairs? Etc...
Therefore, today, we're sharing a couple of easy tips about how best to share your books on social media without spamming people's timelines.
For goodness’ sake, don’t shout, "Buy my book!"
The classic mistake many writers make is to just pop a post on their Facebook page (or Twitter, etc), just saying: "I have a book out. Look!" or simply posting the title, in full expectation that followers do their own digging into what it's about and where to find it.
Well, many sadly won't bother!
Your friends & family already know, and have likely (hopefully!) bought their own copy, rather than scrounging a freebie off you. But how about other followers?
Your followers want to know more about your book, so oblige them! Tell them what the book is about – without begging for people to buy it.
You can do this in different ways, for example:
- quote from a great review;
- add your enticing tagline or a hook;
- describe your protagonist – or antagonist;
- share details of a price reduction or freebie;
- post thrilling details from your research;
- hint at your characters’ challenges;
- add a link to your newsletter;
- and always post it with a banner or book cover!
A nice, little banner enhances any post, and it will direct your followers’ eyes to it. Text alone is often overlooked, as people scroll past such posts. And in the algorithms of social media, they quickly disappear from sight.
You can create simple banners, free, on sites like Canva. A banner doesn't have to be fancy, but it's well worth it.
A simple, free design from Canva. |
Oh, and one more important point:
always add a link!
This could be a link to your website, your newsletter sign-up page, or a buy link (ideally a universal buy link, so interested readers don't have to go searching on their home store site – they may not bother).
These are just a few simple steps to ensure your promo posts are not annoying ’selling’ (which may hack off your friends), but instead, they make your followers curious about your books.
Happy sharing! 💝
The Coffee Pot Book Club was founded in 2015 by bestselling author, Mary Anne Yarde. Later, her daughter, Ellie, joined her.
Mary Anne’s goal was to create a platform that would help Historical Fiction, Historical Romance and Historical Fantasy authors promote their books and find that sometimes elusive audience.
The Coffee Pot Book Club soon became the place for readers to meet new authors (both traditionally published and independently) and discover their fabulous books.
In July 2022, Mary Anne and Ellie Yarde handed over the keys to The Coffee Pot Book Club to award-winning author, Cathie Dunn, who has many years’ experience as a book reviewer, author, publisher, and editor.
Cathie continues to feature quality historical fiction novels at The Coffee Pot Book Club and its wonderful tour hosts and associates.
Praise for The Bookseller’s Ghost:
“Author Bradshaw eerily sets the scene for the chills to come in this spooktacular collection of ghostly tales. Readers are swept into stories of the bizarre and macabre, giving a glimpse of a paranormal realm surrounding us.
Are the happenings real, or simply stirs of our imagination? Do the spirits reach out to calm us, or deliver a warning, or vengeance from beyond? Each story delivers a different perspective, with chilling results!”
~ Amazon 5* Review
“I thoroughly enjoyed this collection of realistic, believable ghost stories that read like true encounters rather than from the vivid imagination of author Sharon Bradshaw. I highly recommend this book and look forward to reading her other historical novels.”
~ Amazon 5* Review
“These eerie ghost stories are quite enjoyable, in part because they invoke imagery to relay fearfulness rather than shock value. Whispers in the night really can bring forth a sense of fear in an old-fashioned way that's delightfully frightening. Kudos to the author for taking this approach. Highly recommended for lovers of things that go bump in the night!”
~ Amazon 5* Review
Do Characters in historical novels have to be likeable people?
by Helen Hollick
The reader’s Amazon comment or direct email that asks: “Did the author / you intend to make everyone in this novel so disagreeable?” is an interesting one.
Most novels have at least one likeable lead character and one unlikeable person. A Goodie and a Baddie to spark against each other. And in most novels it's obvious which is which. The hero, usually, is the Goodie, his counterpart is the Baddie. In old westerns it was always easy to tell the difference (even in black and white movies) because the Good Guy wore the white Stetson, the Bad Guy had the black one.
Characters in novels reflect real life (usually) so we need Good Guys and Bad Guys to make a story believable, although in real life most people are not entirely one or the other; most of us have bits of both within us. There are exceptions: I would count Mother Teresa as a Good Guy (girl?) and there are plenty of names I could suggest as Bad Guys. (I'll leave you to fill in the blanks, depending on your political leanings.)
Several years ago now, I had just such an email relating to my novel The Forever Queen (titled A Hollow Crown in the UK.) The US edition became a USA Today Best Seller, and is still doing well all these years later. It is the story of Emma of Normandy, married at a young age (probably between 12 - 16) to Æthelred (the Unready) in 1002, and then to Cnut of Denmark, becoming Queen of England twice, and mother of two kings, Edward the Confessor and Harthacnut.
It was a difficult novel to write, for one thing I had already written its sequel, Harold the King (UK title) / I Am The Chosen King (US title). I would not recommend writing novels in this reverse order! For another thing, back then in 2001, my best friend had unexpectedly died, and I found it so hard to get my head round starting such an epic tome.
The comment sparked a very good-natured discussion between the sender and myself. This person made a few good points, not all of which I agreed with for the novel is historical fiction, based on the few known facts blended with my intuition and a good dollop of interpretation and 'make-it-up'. Primarily, we write fiction, not history – sticking to the facts, however, will be another theme for another day: in this instance I'm talking about the characters, and how we portray them.
Writing 'Emma' (to use something easy for the novel, rather than the two different titles) took a lot of effort to keep the story straight and the characters coordinated. In a nutshell, Emma was fighting for her own survival, not England’s. She wanted the power the position of Queen gave her. I doubt she gave two hoots for the people she was Queen over. But did any of the Kings (and Queens) of that time put the people first, I wonder? (And the same can, alas, be applied to too many world leaders of today.)
My sole intention with 'Emma' was to explore why she and her firstborn son, Edward (the Confessor), so apparently loathed each other. And why she also, apparently, just as much disliked Æthelred, her first husband. Then in part two, why she seemed to be content – even in love – with Cnut? Annoyingly, the written histories of the past do not mention these things. (Very frustrating for modern-day authors!) Although Emma's own autobiography (The Encomium Emmae Reginae, written c.1041) is remarkable by obliterating several facts, one being the total absence of any mention of her husband, Æthelred.
So, apart from sticking to the facts of what we know happened, I wanted to explore why they happened, which meant looking closely at what made those characters 'tick'. And mostly, they turned out to be disagreeable people.
My answer went something like this:
"This is English history, and historical fiction is supposed to follow the facts as much as possible, and unfortunately, this period is... disagreeable! I needed to explore how Emma managed to cling on to her crown: women did not have rights, not even queens. The only way she could keep her power was to be as strong and as manipulative as everyone else. (The men!)"
Edward hated his mother. This is fact. Was it because she abandoned her two sons to many years of exile in Normandy? But was that abandonment to save their lives – or to retain her position as Queen? It is also fact that she preferred her later-born son, Harthacnut, sired by Cnut. Why?
And why is it so unacceptable for a woman to not like her own child? It is a sad thing, but many don't, even today, and I would assume because of the difficulties of pregnancy and childbirth, many a woman in the past resented the children they were forced to give birth to.
Cnut himself was not always a pleasant man, although he became a respected king. And as for Æthelred...
Cnut |
I ended my response with: "I’m sorry, but I can’t change the reality of history."
To my surprise, I received an answer:
"Perhaps to say I disliked the book is too strong. I was unsettled by it. I think the reason it bothered me so much was because it wasn’t blunted by fiction. Your book was historical fact fleshed out with fiction, not fiction fleshed out with fact. I think it confused me how I was supposed to feel about the characters. I couldn’t identify with them. I had a hard time identifying with Emma as a heroine when I didn’t like her as a woman. I suppose I’m too used to reading fables and myths where the complexities of human nature can be neatly set aside for the archetypical heroes and villains."
The sender's final word thoroughly cheered me: "I just wanted to say that my discomfiture was not your failing. I wished I had half your writing talent and dedication to produce such a complex novel!"
So, historical fiction is fiction, much of it is made up because we don’t know the facts, but what facts we do know should be used with integrity. Maybe readers are not meant to like some of the people from the past? I detest Duke William of Normandy, for instance, nor can I have any empathy whatsoever with Henry VIII, even given the historical context of the machinations by his advisors in order to curry favour, and his desperation to sire a living son. (I've always found it ironic that one of our (arguably) greatest queens of the past was his daughter.) And look at Richard III, the diversity there in actual history and fiction!
With Emma, and such characters, do you have to like a person to read about what happened in the past? If so, there would be very few Tudor novels... Or do people read this period to understand what happened and why? Or to sympathise with those poor women – although to be fair, several of them were just as manipulative in their own way. Their plotting and planning backfired, that's all.
Edward the Confessor was badly treated by his mother, but he treated others as badly when he was king, and he was useless at the job, which was another reason why I wanted to write this novel, to explore why he was so useless.
Emma? I admire her. I think she was courageous and resilient to survive as she did. But do I like her? Hmm, probably not.
Perhaps, though, more important than the question, 'Do characters need to be likeable?' is this question: "Has this novel set you thinking? Will you remember the characters and the historical context that they were set in?"
A Hollow Crown (UK title, e-book only) https://viewBook.at/HollowCrown
Join our...
#HistoricalFictionChat
We hope that you do not only find our advice helpful, but also join our weekly chat, right here, and on social media!Today’s #HistoricalFictionChat Question:
* Should main characters have to be likeable for you to enjoy historical fiction? *
Let us know in the comments below, or on Twitter, IG, FB, Bluesky or Threads!